It discusses in detail, the reasons why the future of the music industry is headed into the digital/mobile entertainment era. It also provides statistical information that professionals, marketers, entrepreneurs, and educators can use constructively. Both Dave and Gerd (the books co-author), have their fingers firmly planted on current music industry activities and trends. They also possess and display a clairvoyant eye toward the future that offers beneficial insight and foresight to those who may not be aware of what this whole digital (i.e. independent) revolution is about, and most importantly, what it will entail to prosper in it. The book is easy to read, easy to understand and simply brilliant. If you buy just one industry book this year, this should be THE one. Stephen Hill “Producer, Hearts of Space” (San Rafael, CA USA)Ī stunningly candid source of concentrated, up to date insight about the music business and its turbulent transition into the digital era.
This book tells it straight and will make the dinosaurs of the music industry very unhappy. Like Martin Luther’s ’95 Theses’ nailed to the door of Wittenberg Cathedral, Kusek and Leonard drive nail after nail into the sclerotic heart of the old-fashioned music business. #CRUSH THE INDUSTRY DETHKLOK GUITAR PRO TABS HOW TO#.
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